Monitor notification performance, delivery rates, channel engagement, anomalies, alarms, and workflow activity from Fyno's Dashboard.
Analytics Dashboard
The Analytics Dashboard provides a centralized view of notification performance, delivery health, resource utilization, and operational trends across all communication channels.
It enables teams to monitor messaging activity, investigate anomalies, evaluate provider performance, and analyze notification delivery at both global and event-specific levels.
Use the Analytics Dashboard to:
Monitor notification volumes entering and leaving the system.
Track delivery performance across channels.
Identify operational bottlenecks and anomalies.
Analyze user engagement metrics.
Optimize provider routing strategies.
Investigate event-level delivery issues.
NOTE: All metrics displayed throughout the dashboard are affected by the selected Environment, Analytics Label, and Time Frame filters.
Global Controls
The controls at the top of the dashboard determine the scope of data displayed across all widgets.
Top Bar Controls
Control
Description
Environment Toggle
Switch between Live and Test environments.
Analytics Label Filter
Filter analytics based on specific applications, campaigns, or tracking labels.
Dashboard · Fyno Documentation
Environment Toggle
Choose the environment you want to analyze.
Environment
Description
Live
Displays production notification traffic.
Test
Displays notifications generated from testing environments.
Analytics Labels
Analytics Labels allow teams to isolate performance metrics associated with a particular business function, application, or campaign.
Applying an Analytics Label updates every dashboard widget to display only the data relevant to the selected label.
A time filter, allowing you to toggle between the below-mentioned options helps you narrow down the timestamp for the dashboard.
The following reporting periods are supported:
Today
Yesterday
Last 60 Minutes
Last 7 Days
Last 28 Days
Custom Date Range
Quick Tip
Use shorter date ranges while troubleshooting and longer periods when analyzing trends.
Key Performance Indicators (KPIs)
The KPI cards provide a high-level summary of notification volumes flowing through the platform.
These metrics help you understand how notifications progress through the system—from the time an event is triggered until notifications are delivered to recipients.
KPI Definitions
Notification Breakdown
Metric
Definition
Notification Events Fired
Total number of notification event APIs successfully received by Fyno for processing during the selected time period.
Notification Events can have the following outcomes:
Event Fired
Event Dropped (Dropped across all channels)
Event Delivered (Delivered on at least one channel)
Event Undelivered (Not delivered on any channel)
Delivery %
Delivered ÷ (Fired − Dropped)
Notifications Requested
Represents the total number of notification requests received by Fyno for processing during the selected reporting period.
A single event may generate multiple notification requests if multiple recipients or channels are configured.
Notifications Sent
Represents notifications successfully handed off to configured providers.
Select See how to understand how this value is calculated.
Status
Description
Requested
Total notification requests received by Fyno.
Error
Notifications that could not be processed by Fyno.
Failed
Notifications rejected by the provider API.
Dropped
Notifications intentionally prevented from being sent due to suppression rules, invalid configurations, or workflow conditions.
Timeout
Notifications for which the provider did not respond within the configured timeout period.
Sent
Notifications successfully processed by Fyno and accepted by the provider for delivery.
The Sent count is derived by subtracting notifications in the Error, Failed, Dropped, and Timeout states from the total Requested notifications.
Delivery Rate
The Delivery Rate card provides visibility into overall delivery performance across all communication channels.
It represents the percentage of attempted notifications that were successfully delivered.
Delivery Rate Metrics
Metric
Description
Overall Delivery Rate
Percentage of notifications successfully delivered across all channels.
Channel Delivery Rate
Delivery performance for each communication channel.
SMS Credits Used
The SMS Credits card tracks SMS credit utilization across configured providers.
Use this widget to:
Monitor SMS usage trends.
Estimate future credit requirements.
Identify unexpected increases in SMS consumption.
Analyze provider-specific usage patterns.
Monitor SMS credits proactively to prevent delivery failures caused by insufficient provider balances.
Alarms
The Alarms card highlights operational issues that may impact notification processing or delivery performance.
Use this section to quickly identify and prioritize issues requiring investigation.
Alarm Severity Levels
Severity
Description
High
Critical issues requiring immediate action.
Medium
Issues that may impact operations if left unresolved.
Low
Minor operational issues.
Info
Informational alerts for awareness.
Select View All to investigate alarms in greater detail.
Anomalies
The dashboard automatically detects and surfaces traffic anomalies.
Examples include:
Sudden spikes in notification volume
Significant deviations from historical traffic
Unexpected provider behavior
Select View Details to review the complete anomaly information.
Quick Tip
Review anomalies promptly to identify operational issues before they affect end users.
Channel Engagement
The Channel Engagement section provides a detailed view of notification activity across each communication channel and the outcomes associated with those notifications.
Use this visualization to understand how recipients interact with notifications after they have been delivered.
The available engagement metrics include:
Attempted
Delivered
Read/Open
Clicked
Engagement Metrics
Attempted
Represents the total number of notification requests that Fyno attempted to send to the configured providers.
An attempted notification has successfully passed Fyno's internal validation and processing stages and has been handed off to the provider for delivery.
A notification is considered Delivered when it has successfully reached its intended destination and the provider confirms successful delivery.
Examples of destinations include:
These metrics indicate that recipients have viewed the notification.
Channel
Status
WhatsApp
Read
In-App
Read
Email
Open
For WhatsApp and In-App notifications, providers return a Read status after recipients open the notification.
For Email notifications, Fyno tracks this interaction as Open.
Clicked
The Clicked metric represents recipients interacting with links or actionable elements contained within a notification.
Click tracking is supported for channels such as:
In-App Notifications
Push Notifications
Email
Other supported channels with click tracking
Chart Controls
You can customize the visualization to focus on specific engagement metrics.
Highlight Individual Statuses
Select a status in the chart legend to display only that metric.
Click the remaining legend items to hide or show them as required.
Toggle Display Mode
You can switch between:
View
Description
Count (#)
Displays the total number of notifications for each status.
Percentage (%)
Displays each status as a percentage of the total notifications.
Quick Tip
Use Count View when analyzing notification volume.
Use Percentage View when comparing engagement effectiveness across channels.
Delivery Status
The Delivery Status chart displays delivery outcomes for the communication channel selected from the channel selector in the upper-right corner of the widget.
Use this visualization to monitor delivery performance and identify trends over time.
Available Statuses
Status
Definition
Requested
Notifications submitted to Fyno for processing and delivery. Represents the total notification volume entering the delivery pipeline.
Delivered
Notifications successfully delivered to recipients and confirmed by the provider.
Undelivered
Notifications that could not be delivered because of recipient, carrier, mailbox, or device-related issues.
Customize the Graph
You can focus on specific delivery outcomes by selecting or deselecting statuses from the chart legend.
This helps isolate individual delivery metrics and simplify analysis.
Use the Delivery Status Chart to
Identify delivery fluctuations.
Detect sudden increases in undelivered notifications.
Monitor changes in notification demand.
Analyze channel-specific delivery performance.
Identify delivery challenges affecting individual communication channels.
Quick Tip
Use the Channel selector to compare delivery performance across different communication channels and identify long-term delivery trends.
Provider Performance
The Provider Performance section compares notification performance across all configured providers. It helps you evaluate provider reliability, measure recipient engagement, and optimize notification routing strategies.
By monitoring provider performance regularly, you can identify underperforming providers, compare delivery outcomes, and make informed routing decisions to improve overall notification success rates.
Performance Indicators
The Provider Performance matrix displays the following metrics for each provider.
Metric
Description
Attempted
Total number of notification requests that Fyno attempted to send to the configured provider.
Delivered
Notifications successfully delivered to recipients and confirmed by the provider.
Read / Open
Indicates that recipients have viewed the notification. Read applies to WhatsApp and In-App notifications, while Open applies to Email notifications.
Clicked
Notifications where recipients interacted with links or actionable elements.
Attempted
An attempted notification has successfully passed Fyno's validation and processing stages and has been handed off to the provider for delivery.
The Delivery Rates table provides detailed delivery metrics for your notification workflows.
Using the grouping selector, you can view delivery performance based on:
Notification Events
Analytics Labels
You can also select Expand View to analyze notification metrics in greater detail.
Grouping Options
Notification Events
By default, delivery metrics are grouped by Notification Events, allowing you to analyze individual notification workflows.
Use this view to:
Analyze specific notification journeys.
Investigate workflow-level delivery issues.
Compare notification event performance.
Troubleshoot individual workflows.
Analytics Labels
Selecting Analytics Labels groups notification data using labels assigned to notification events.
Use this view to:
Analyze campaign-level performance.
Consolidate reporting across multiple workflows.
Compare business initiatives.
Evaluate label-based notification segments.
Search Notification Events
Use the Search Notification Events field to quickly locate one or more notification events or analytics labels.
Selecting one or multiple values filters the table to display only the relevant data.
Use the Delivery Rates Table to
Analyze notification event performance.
Compare delivery outcomes across campaigns.
Identify delivery bottlenecks.
Troubleshoot workflows experiencing high failure rates.
Evaluate performance using Analytics Labels.
Notification Event Delivery Rates (Expanded View)
Select Expand View to access a detailed breakdown of a notification event or analytics label.
The expanded view provides additional visibility into the notification lifecycle, making it easier to investigate delivery patterns, identify bottlenecks, and troubleshoot workflow-specific issues.
Use this view when you want to:
Understand where notifications exit the delivery funnel.
Investigate high failure rates.
Analyze delivery performance at a granular level.
Compare outcomes across different notification stages.
Accelerate root cause analysis.
Expanded View Controls
Control
Description
Search Notification Events
Search and filter one or more notification events or analytics labels.
Grouping Drop-down
Switch between Notification Events and Analytics Labels depending on the analysis required.
Expand View
Expand a row to view channel-wise and provider-wise delivery metrics for the selected notification event or analytics label.
Columns
Customize which delivery metrics are displayed. Use Show All or Hide All to quickly manage column visibility.
Workspace Controls
Control
Description
Time Filter
Restricts the reporting period.
Search Notification Events
Quickly locate notification events or analytics labels.
Dimension Toggle
Switch between Notification Events and Analytics Labels.
Columns Configuration
Customize the visible delivery metrics.
Refresh
Retrieve the latest reporting data.
Status Definitions
The Notification Event Delivery Rates table tracks notifications as they progress through different stages of the delivery lifecycle.
Understanding these statuses helps you identify where notifications are successfully progressing and where intervention may be required.
Status Definitions
Status
Description
Requested
Total number of notification requests received by Fyno for the selected notification event. This represents the initial notification volume entering the processing pipeline.
Error
Notifications that could not be processed due to internal errors within Fyno. Examples include invalid configurations, missing templates, malformed payloads, or other processing exceptions.
Failed
Notifications rejected by the provider API and not accepted for delivery. Common causes include authentication failures, invalid request payloads, insufficient balance, provider unavailability, or other provider-specific validation errors.
Dropped
Notifications intentionally prevented from being sent because they did not meet processing criteria, such as suppression rules, frequency controls, user opt-out preferences, duplicate prevention, or workflow conditions.
Attempted
Notifications that successfully passed Fyno's validation and processing stages and were handed off to the configured provider for delivery.
Timeout
Notifications for which the provider did not respond within the configured timeout period. A timeout does not necessarily indicate delivery failure; it means Fyno did not receive a response within the expected time.
Sent
Notifications successfully processed by Fyno and accepted by the configured provider for delivery.
Delivered
Notifications successfully delivered to the intended recipient, based on delivery confirmations received from the provider.
Undelivered
Notifications accepted by the provider but not delivered to the recipient due to recipient, carrier, mailbox, or device-related issues.
No DLR
Notifications for which no Delivery Report (DLR) was received from the provider after the notification was sent. This is common for providers or channels that do not consistently support delivery confirmations.
Percentage Calculations
When viewing the table in Percentage (%) mode, each status is calculated using the following denominator.
Status
Percentage Based On
Error %
Requested
Failed %
Requested
Dropped %
Requested
Timeout %
Attempted
Sent %
Attempted
Delivered %
Attempted
Undelivered %
Attempted
Hourly Notification Volume
The Hourly Notification Volume chart displays notification traffic throughout the selected reporting period.
Use this visualization to identify when notification activity is highest and detect periods of unusually high or low messaging volume.
Use this view to
Identify peak notification hours.
Understand user engagement patterns.
Optimize notification scheduling strategies.
Allocate operational resources effectively.
Detect unexpected traffic spikes or drops.
Validate campaign execution timings.
Quick Tip
Monitoring hourly notification trends helps identify anomalies and verify whether campaigns are being executed as expected.
Provider Latency
The Provider Latency report measures how quickly providers acknowledge notification requests and how long notifications take to reach recipients.
This report helps you identify provider-related delays, compare provider responsiveness, and troubleshoot delivery bottlenecks.
Why Use Provider Latency?
Use this report to:
Monitor delivery speed across providers.
Compare provider responsiveness.
Identify delays in provider acknowledgments.
Analyze latency trends for specific providers.
Troubleshoot provider-related delivery issues.
Optimize provider routing decisions.
Understanding the Chart
Each configured provider is displayed on the X-axis, while the Y-axis represents the number of notifications.
For every provider, the chart compares:
Total notifications attempted
Delivery latency
Provider response latency
This enables you to evaluate both:
Provider responsiveness (acknowledgment time)
Actual delivery performance (delivery time)
Metrics
Metric
Description
Attempted
Total number of notifications sent from Fyno to the provider.
Delivered in <1s
Notifications delivered within one second.
Delivered in 1–5s
Notifications delivered between one and five seconds.
Delivered in >5s
Notifications delivered after more than five seconds.
Response in <1s
Provider acknowledged the request within one second.
Response in 1–5s
Provider acknowledged the request between one and five seconds.
Response in >5s
Provider acknowledged the request after more than five seconds.
Example
Suppose the report displays the following metrics for Amazon SES.
Metric
Count
Attempted
7,500
Delivered in <1s
5,000
Delivered in 1–5s
600
Delivered in >5s
200
Response in <1s
1,200
Response in 1–5s
500
Response in >5s
700
This indicates that:
Most notifications were delivered in less than one second.
A smaller number experienced delivery delays.
Provider acknowledgments were received across multiple latency ranges.
Overall, the provider demonstrates strong delivery performance with some variation in response times.
Filter Providers
Use the Provider filter in the upper-right corner of the report to:
View latency data for a specific provider.
Compare latency metrics across providers.
Focus troubleshooting efforts on a single provider or communication channel.
Activity Trends
The Activity Trends report helps you understand notification activity over time by visualizing usage across different dimensions of your notification ecosystem.
Use this report to monitor adoption patterns, identify changes in messaging behavior, and investigate unexpected shifts in notification activity.
Available Dimensions
Dimension
Description
Channels
Analyze notification traffic across communication channels such as SMS, Email, Push Notifications, WhatsApp, and In-App.
Integrations
Monitor notification activity originating from connected applications and integrations.
Use this report to
Identify unusually high or low usage trends.
Understand notification adoption patterns.
Monitor notification activity across the organization.
Investigate unexpected changes in messaging behavior.
Compare activity across channels or integrations.
Quick Tip
Hover over any point in the graph to view detailed metrics for that specific time period.
Workflow Actions Chart
The Workflow Actions chart provides a visual representation of the number of workflow actions executed over a selected time period. It helps monitor workflow activity, identify usage trends, and analyze changes in automation volume.
Chart Components
Component
Description
Workflow Actions
Displays the title of the chart.
Info (ⓘ)
Provides additional information about the metric displayed in the chart.
Y-axis
Represents the number of workflow actions executed.
X-axis
Represents the selected reporting period. The intervals displayed depend on the applied date range.
Green Trend Line
Shows the trend of workflow actions over time. Peaks indicate higher workflow activity, while downward trends indicate reduced executions.
# / % Toggle
Switches the chart between displaying absolute values (#) and percentage values (%).
How to Use
Open the Workflow Actions chart from the Analytics dashboard.
Review the trend line to understand workflow execution patterns over the selected reporting period.
Use the # / % toggle in the upper-right corner to change the chart view:
# – Displays the actual number of workflow actions.
% – Displays workflow actions as a percentage.
Hover over a data point (if supported) to view the exact value for that interval.
Example
In the example shown:
Workflow actions begin at approximately 80.
Activity increases sharply, reaching a peak of around 350 actions.
After the peak, workflow executions gradually decline over subsequent intervals until they approach 0.
This trend may indicate an initial surge in workflow activity followed by a gradual decrease in executions.
Note: The values displayed in the chart depend on the selected reporting period and the available workflow execution data.
Time Frame Filter
Restrict data to a selected reporting period.
Data Freshness Indicator
Displays when the dashboard data was last synchronized.
