Create Approval Request
Create and submit approval requests for WhatsApp External Templates by selecting approvers, configuring approval settings, and managing Meta submission preferences.
The Approval Workflow for External WhatsApp Templates ensures that templates are reviewed internally before being submitted to Meta for approval.
Enable Approval Requests
Before using this feature, you must enable the approval request flow for external templates. This includes:
- Configuring the approval workflow.
- Selecting the required reviewers.
- Defining the minimum number of approvals required before a template is considered approved.
This setup ensures that all External Templates go through a controlled review process before being submitted to Meta.
Key Capabilities
With this feature, you can:
- Submit specific template languages for approval
- Request approvals from multiple reviewers
- Define a minimum number of approvals required
- Send approved templates to Meta
- Track approval status across languages
- Automatically send templates to Meta upon approval (optional)
How It Works
- Create or update a WhatsApp External Template.
- Select specific template languages and submit them for approval.
- An approval request is created and assigned to the selected approvers.
- Approvers can approve or reject the request.
- Once the minimum required approvals are received:
- The template is marked as Approved.
- If Send to provider on approval is enabled, the template is automatically submitted to Meta.
If Automatic Submission Is Not Enabled
Approvers can choose to submit the template to Meta during the approval process.
If multiple approvals are required, only the final approver can send the template to Meta.
If the approver does not submit the template, the requester can manually send it later.
You can also cancel an approval request at any point during the workflow.
Language-Level Approval
Approvals are managed at the language level.
- Only languages with valid content can be submitted for approval.
- Languages containing errors or incomplete content remain in Draft status.
- Approval requests created for one language do not apply to other language variants.
Approval Messages
You can include a message when:
- Requesting approval
- Approving a request
- Rejecting a request
A message is mandatory when rejecting a request.
All approval-related messages are recorded in the audit log for traceability.
Create an Approval Request
To initiate an approval request:
- Open the template.
- Click Send to Provider.
This opens the Request Creation window where you can configure approvers and submission settings.
Select the Language Context
Ensure you are working on the correct language variant (for example, English (IND)).
Approval requests are created per language and are not shared across other language variants.
Open the Request Creation Window
Click Send to Provider to open the approval request modal.
Select Approvers
Click the Select Approvers dropdown and choose one or more approvers.
The number of required approvers depends on the configured minimum approval setting. There is no fixed limit and can be any defined number.
Add a Message (Optional)
In the Write a Message field, add any context or instructions for reviewers.
Example: Please review for compliance and messaging tone.
This message is visible to approvers during the review process.
Choose Provider Submission Option
Enable Send to provider on approval if you want the template to be automatically submitted to Meta after approval.
Leave this option disabled if you prefer to submit the template manually later.
Submit the Request
Click Request.
A confirmation message appears indicating that the approval request has been created successfully.
Cancel Request Creation
Click Cancel to close the modal without creating the approval request.
To learn more about how the approval workflow works, see the Approval Workflow documentation.
Rejection Result
- The approval request is marked as Rejected.
- The template must be updated before it can be resubmitted.
If any one of the required approvers rejects the request, the entire request is marked as Rejected, regardless of the total number of approvers.
Audit Log
The rejection action and the provided reason are recorded in the audit log to ensure complete traceability.
Cancel an Approval Request
Cancel the Active Request
The requester can cancel an ongoing approval request at any time.
This allows additional edits before creating a new approval request.
Use Cases
| Scenario | Benefit |
|---|---|
| Multi-Language Template Review | Submit only completed language variants for approval while continuing work on other languages. |
| Internal Compliance Reviews | Ensure templates meet brand, legal, and policy requirements before reaching Meta. |
| Cross-Team Approvals | Enable collaboration between content creators, marketing teams, and compliance reviewers. |
| Controlled Meta Submission | Prevent accidental or unauthorized template submissions through approval gates. |
| Flexible Submission Management | Allow automatic, approver-driven, or manual submission to Meta based on business requirements. |
| Independent Language Processing | Prevent issues in one language variant from blocking approval of other completed languages. |