Source: https://fyno.docs.pageloop.ai/documentation/advanced-features/user/creating-cohorts

# Cohorts

A Cohort is a collection or a segment of users created based on a set of filters. This allows you to segment users based on any criteria and send targeted messages to them.

A few examples of filters include filtering by specific channel status, location, or sign-up timestamp. There are countless other possibilities that you can explore by using different combinations of filters or writing your own query.

## How to create a cohort?

Let's have a look at how to create a cohort.

1. In the User profile, click '**Filters**' next to Properties list in the top navigation. ![](/images/user-new-cohort-dis-id.png)
2. You can click 'Add Rule' to start adding a filter.
3. Rule: It is the most important component as it consists of the single condition or the filter that needs to be applied. A rule is created by combining 3 things: `Rule = Key + Operator + Value`
   - The "Key" is the one of the properties in the User profile. It is present as a dropdown menu with a list of column names.
   - The "Operator" is the operation or check that is to be performed between the key and the value. It is present as a dropdown menu with a pre-defined list of operators.
   - The "Value" is the data value that you input. The data type of this field will depend on the "Key" selected and will change as you change the selected "Key".
   - Example of a rule: Age > 30, Company = Fyno, Email ends with @fyno.io, and many more.
4. Group: A group is a collection of rules that can be used to organize filters and create complex filters by combining multiple groups with different combinators.
   - Combinators: Determine how 2 rules or groups will combine together in order to form a complete condition or a filter. It can have 2 values:
5. Once you have added all the rules/groups, click 'Save as Cohort'. ![](/images/creating-cohort.png)

## How to view all the cohorts?

You can see all the cohorts created by going to Users -> Cohorts in the left navigation. You can click any cohort to see all the users present in the cohort.